SEO Fundamentals
Rank higher with technical SEO that actually works.

Learn how search engines crawl, render, and rank your site — and how to engineer for it. We cover crawlability, indexing, sitemaps, robots.txt, JSON-LD structured data (Organization, Product, Course, Breadcrumb), Open Graph and Twitter cards, Core Web Vitals, internal linking, keyword research, and content strategy. Built for developers and founders who want SEO that compounds.
What's inside
- 01How search engines work: crawl, render, index, rank
- 02Technical SEO: sitemaps, robots.txt, canonical tags
- 03Structured data with JSON-LD (Organization, Product, Course)
- 04On-page SEO: titles, meta descriptions, headings, internal links
- 05Core Web Vitals & performance for ranking
- 06Keyword research & content strategy
- 07Measuring SEO with Search Console & analytics
What you'll be able to do
- Audit and fix technical SEO issues on any site
- Implement rich-result-eligible structured data
- Write titles and metadata that earn clicks
- Improve Core Web Vitals to boost rankings
- Build a content strategy that ranks and converts
Other courses
From basics to advanced workflows your team will actually love.
Modern coding fundamentals that actually transfer between languages.
Ship to production every day without breaking it.
Build products customers love — even if you'd rather just code.